ABOUT

Founded in 2019, Champions & Friends was built on a simple yet powerful idea: bringing extraordinary individuals together to create unforgettable experiences. Initially, we focused on exclusive travel, events, and experiences, featuring former professional athletes—Tour de France winners, Olympic champions, and world record holders—alongside celebrities from film, music, and other industries. The goal was to offer our guests unique, personal encounters with these inspiring personalities—whether through shared activities, intimate dinners, or behind-the-scenes insights.

Over time, our concept evolved into three interconnected pillars:

  • HOST – We organize and host our own signature events, such as the Champions & Friends Club Days, where our community comes together for unique experiences.

  • CREATE – We produce high-quality photo and video content as well as tailor-made events for external clients, ensuring impactful storytelling and brand experiences.

  • CONNECT – We leverage our network to create meaningful connections, bringing together top performers from different fields and generating value for all.

What makes Champions & Friends truly special is the seamless synergy between these three areas. Once our clients engage with us in one aspect, we have the ability to support them across all three, delivering a 360-degree experience tailored to their needs.

The name Champions & Friends reflects our unique approach. "Champions" are individuals who have achieved greatness in their respective fields — not just in sports but also in business, arts, politics and craftsmanship. They are people who inspire - who have compelling stories to share with others. The "Friends" are our valued clients, guests, and partners, who together form a community where everyone meets at eye level.

At Champions & Friends, it’s not just about titles or accolades—it’s about passion, excellence, and the power of authentic connections.

PEOPLE BEHIND C&F

Chris Hörmann is the founder and driving force behind Champions & Friends. With his unique background that includes roles at Red Bull, GoPro, and the Sonnenalp Resort, Chris brings a wealth of experience in marketing, media production and luxury hospitality.